F/ Scratch

Inspiration for the 2018 HDWR collection was right in plain sight. With Minnesota winters, summer days demand your attention. My day starts with a stroll around the park nearby along with our daughter, Perry and two pups, Red + Bert. While I should look up, I so often find myself looking downward on the sidewalk as we jaunt...making sure the boys don’t pick up something they shouldn’t or I don’t nail a rock just right and send Perry’s stroller kiddywampus. It’s this view that spurred my obsession with shadow play. 

The leaves on the trees suddenly had more personality than I ever gave them. A young bloom could be a tall beast in the right light. And with the right wind, all of mother nature’s creations had a dance that reminded me of giddy school girls and the feeling of first love.

I started by plucking along the path - the wild flowers had me most intrigued. While my grandmother would call them a weed and tell me how they are invading the gardens, I couldn’t tell the difference - they were dainty, understated and beautiful. And with the sun’s help, a weed shadow or a bloom shadow - each was as distinguished as the next. 

This was my epiphany moment for the collection. I devoted the next few months on capturing mother nature’s thumbprint and applying it to modern materials.

A dose of both literal and abstract shadow interpretation, the designs are completely handmade + 100% authentic from sketch to creation.

I cannot wait to share more with you! For now, here is a behind the scenes look at our collection in the making.

xx

Ash